Time	Date	Room
10:30 am until 11:30 am	Thursday, September 15	Ontario East Room

Marketing 101

OK, so you’ve got trees, water, clean air and a great downtown. You’ve bought a few ads in tourist magazines, on the local radio station and you have a website, but nobody is coming to your area with investment dollars and tourism is stagnant. Join a panel discussion on what you’re doing right, what you’re doing that’s wrong and what the new trends are in marketing. Participants are asked to bring their ideas, their concepts and their experiences to share with the group for a quick, open and honest assessment.

Presenter(s):

Jackie St. Pierre, Executive Director, Ontario East Economic Development Commission

Kathy Patterson, M.Sc., Professor of Marketing Communications, St. Lawrence College School of Business, Kingston

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